About

A studio led by Laura Martin, a multidisciplinary creative.

Originally from Madrid, now based in Amsterdam, Laura has spent over 15 years helping organisations move from broad ambition to clear direction. Her work sits at the intersection of strategy and making: shaping new business platforms, running foresight programmes, designing services, and building visual identities — often all within the same engagement.

She brings together research rigour, strategic thinking and a strong visual sensibility. The result is work that is both well-grounded and distinctive — built on real understanding of people, organisations and what is changing around them.

Currently Strategic Experience Design Director at Ingka Group / IKEA, where she leads strategic foresight, retail futures and experience proposition work. Previously with Adyen, BBVA, Catawiki, Growy, INFO and organisations across Europe and Southeast Asia.

Experience